Transparency: LetGrow publishes this blog, and LetGrow is one of the tools compared below. We've kept the comparison factual and flagged where rivals are genuinely the better fit — but read it with that context in mind.
Touch Stay is the most established digital guidebook product on the UK market. LetGrow is the newer, AI-generated, one-off-payment option. Both make a beautiful guest portal. They cost very different amounts and suit very different hosts. Here's the honest comparison so you can decide which is right for you.
Quick Verdict
Choose Touch Stay if: you manage 5+ properties, want the longest-established brand, and don't mind a recurring subscription.
Choose LetGrow if: you have 1–3 properties, want a one-off payment rather than a subscription, want AI to do 90% of the writing for you, and want built-in upsells with the lowest fee on the market.
Side-by-Side Comparison
Cost Over Time
This is the biggest practical difference. Touch Stay charges around £99 per property per year. LetGrow charges £14 once, forever. For a single property:
- After Year 1: Touch Stay £99 vs LetGrow £14 — you've saved £85.
- After Year 3: Touch Stay £297 vs LetGrow £14 — you've saved £283.
- After Year 5: Touch Stay £495 vs LetGrow £14 — you've saved £481.
For multiple properties the gap compounds — each Touch Stay subscription is per-property.
Setup Time
Touch Stay's editor is polished, but you fill it in yourself. Local recommendations, check-in steps, house rules, WiFi details — all manual. Expect 1–2 hours per property the first time.
LetGrow uses AI to populate the entire guidebook from your Airbnb URL. Two minutes after payment, you have a fully written guest portal with local restaurant picks pulled from Google Places, AI-written check-in instructions tailored to your listing, house rules, and transport info. You refine anything you like in the host portal afterwards. Most hosts spend 10–15 minutes adding personal touches, not hours typing from scratch.
Get your LetGrow guidebook for £14 →
Upsells
Both products support paid upsells (late checkout, early check-in, welcome hampers). The difference is in fees:
- Touch Stay includes upsells in the higher-priced subscription tiers.
- LetGrow includes upsells in the £14 base price. 0% fee on free options (e.g. parking permits), 1% on paid upsells.
For most hosts, the upsells alone pay for the guidebook several times over within the first month.
UK Localisation
Both products are UK-friendly. Touch Stay is a UK company. LetGrow is a UK company too, with GBP pricing, British English throughout, and Google Places integration tuned for UK addresses (street names, postcodes).
The Honest Trade-Off
Touch Stay has been around longer, has more brand recognition, and is the safer pick for property managers running 10+ properties who want the most-established option and don't mind the recurring cost.
LetGrow is the better pick for solo hosts and small portfolios — the AI generation saves hours, the one-off price beats subscriptions over any meaningful time horizon, and the built-in upsells turn the guidebook into a profit centre.